Training and masterclasses: teaching the business of gaming, esports and influence

For schools: a full module or a targeted session

Some schools want a whole module built into their curriculum, with assessments and presentations. Others want a masterclass to open a programme or a themed week. We build both.

For Clermont School of Business, STAKRN designed the Master’s year 1 module “Esports: business models and convergence with traditional sport”. At ISEFAC Bordeaux, the session took the form of a talk on trends in esports events and a masterclass on entrepreneurship.

To reach a whole year group, the courses continue on the STAKRN Education LMS platform.

For companies: understand before you invest

A marketing team preparing an esports partnership, an HR department that wants to speak to young graduates, a board that is hesitating: training starts with the basics. Who plays, what they play, how people consume games and creator content.

Then come brand cases, what worked and what failed, and a workshop on your own project. Sessions take place at your premises or remotely, as tailored training built with STAKRN Education.

The topics we teach

• Esports business models: clubs, leagues, organisers, broadcasting rights.
• Sponsorship and brand partnerships in gaming.
• Influencer marketing and the creator economy.
• Communicating with Gen Z.
• Esports venues and new leisure venues.
• Gaming for local authorities and regions.
• Technology for the fan experience.

Trainers who practise what they teach

Courses are designed and delivered by the STAKRN team, who advise brands, represent creators and programme venues. The examples used in class come from that work and from the market data we track every week.