What a manager actually does
Management covers the relationship with brands from start to finish. We receive and qualify requests, turn down those that do not fit the talent’s image, negotiate the terms, review the contracts and follow production through to payment.
Beyond campaigns, the manager helps structure the business: editorial calendar, choice of platforms, long-term projects, relations with the press and event organisers. Contracts are reviewed with a partner law firm.
Four worlds under one roof
STAKRN talents come from different backgrounds: gaming streamers and video makers, esports players, lifestyle creators, athletes and sports fans. The mix is deliberate.
A brand can build a campaign with complementary profiles instead of multiplying contacts. Talents, in turn, meet audiences they would never have reached alone. An esports player invited by a lifestyle creator gains recognition outside their community, and the reverse is true as well.
For creators: what changes with a manager
- Rates that are defended. We know market prices and negotiate accordingly.
- Less admin: quotes, briefs, approvals, invoices, reminders.
- Rights that are framed. Duration, media, territories: the brand’s use of your content is set out in writing.
- An outside view on your image and your choices, including turning down a well-paid offer that would hurt you.
- Access to the influencer campaigns STAKRN runs for its clients.
In France, the legal framework tightened with the law of 9 June 2023 on commercial influence. Clear disclosure of partnerships, banned or restricted products, written contracts: a serious manager secures these points for the talent and for the brand alike.
For brands: one point of contact
Going through a management agency saves you negotiating with ten different people. You brief once. We suggest the right talents with their audience data, coordinate the content and you receive a consolidated report.
For a full operation, with casting, production and measurement, see our approach to influencer campaigns. To fit it into a broader plan, see our esports strategy and activation method.
Introduce yourself
Creator, player or athlete, you can write to us through the contact form with your platforms, your audience and your plans. The talents we represent and their profiles are presented on the STAKRN Agency website.
Frequently asked questions
Manager or influencer agent: what is the difference?
The two roles overlap. In France, the law of 9 June 2023 defines the activity of influencer agent and regulates their contract with the creator. At STAKRN, management goes beyond negotiation: it also supports content strategy and career development.
Do you need a large audience to be represented?
Size matters, but it is not enough. Brands also look at engagement, consistency and how coherent a community is.
How is management paid?
The terms are set out in the representation contract and presented before anything is signed.