The Overwatch League isn’t the only new esports competition launching in 2018. Perhaps you’ve seen the #HumGamerHain hashtag floating around on Twitter, along with a flashy music video. It’s all part of the campaign to promote the U Cypher Championship, India’s first televised esports tournament.
So far, the tournament’s “title track,” produced in partnership with MTV India, has been viewed more than 320,000 times on YouTube with another 30 thousand views on Twitter.
The video itself is a joyous spectacle. We reached out to the tournament organizers to learn a little bit more about the event itself.
The U Cypher Championship is being run by U Sports, a company out of Mumbai known not only for owning a professional kabaddi team, but also for its investments in soccer and motorsports. They tell Polygon that the U Cypher Championship is their first effort in esports, with the the goal of raising the profile of competitive video gaming throughout India.
The tournament brings together six different Indian teams to compete across three different platforms: PC, consoles and mobile. Games include Counter-Strike: Global Offensive, Dota 2, Tekken 7 and Real Cricket 17. Teams compete in a round-robin format, and matches are being broadcast on MTV India as 35 one-hour episodes
Teams of 14 are competing for a prize pool of around $80,000. The final broadcast is scheduled for Feb. 22.
Raj Nayak, the Chairman and Chief Executive Officer of Viacom18 (a subsidiary of the American giant Viacom, which controls in particular all the channels of MTV, Game One and Nickelodeon) said:
The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the show will air every day from 10pm to 11pm on MTV…. http://www.indiantelevision.com/television/tv-channels/sports/u-sports-launches-indias-first-ever-multi-platform-multi-game-e-sports-championship-u-cypher-with-mtv-180119