Award-winning German publisher sees success in Chinese and Russian Markets
Kalypso Media today reports significant gains in its operations in Asia and Russia, with the percentage of the publisher’s overall digital PC sales now reaching 20% of all copies sold in China alone, a major increase of the 1% share reported in 2016. Furthermore, pre-sale figures for individual titles, such as upcoming strategy hit Sudden Strike 4, are currently highest by global quantity in China, which speaks for the global appeal of Kalypso Media’s catalogue, even when focused on European subjects and motifs. Other upcoming titles such as Railway Empire, Dungeons 3 and Tropico 6 are also promising to achieve high sales figures in these territories.
“The expansion of our PR, community and marketing activities in Asia and Russia has already proved successful in a relatively short amount of time, with growth rates of over 20% painting a clear image of the sales opportunities that these countries make possible for valued partners such as Headup Games and Daedalic Entertainment, whose titles we partly have in co-publishing or distribution,” says Simon Hellwig, founder and Global Managing Director of Kalypso Media Group GmbH. “My special thanks go to our partner WhisperGames, who is doing an excellent job and is very well positioned in the Chinese market. Therefore, we will continue to expand our collaboration and provide easier access and more visibility in the market, especially in the areas of localization, marketing, PR and community management.”
“We are extremely pleased that Kalypso Media has attached such importance to the Chinese market,” adds Max Yan, COO of WhisperGames. “Through reliable local consulting services, we are proud to be able to help facilitate a connection between Kalypso’s exciting range of titles and China’s passionate gaming fanbase.”