It was announced on Thursday March 2nd that two of the biggest esport tournament organisers in the world have signed a deal with Twitter.
A joint statement by ESL and Dreamhack revealed that more than 15 of their events will be streamed across Twitter in 2017, starting with IEM’s Katowice CS:GO tournament on Saturday March 4th. Both tournament organisers are owned and operated by MTG.
Twitter has been expanding its streaming profile over 2016 and 17, including the broadcast of live NFL games.
Anthony Noto, COO at Twitter said this in the press release.
“Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content. By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter.”
Johannes Schiefer, Vice President of Social Media and Editorial at ESL, also commented.
“Esports fans are endemic to digital and this partnership with Twitter expands ESL’s reach for all of our major tournaments for fans around the globe. Intel Extreme Masters Katowice is our most anticipated live event, and we are excited to bring premier content from this tournament and beyond to more fans in a premium experience.”