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Sponsors Overview of Women eSports

While there are some brands that appeal to both sexes – it’s primarily Male driven Brands.
We believe that 2017 will see the first of hopefully many Female focused Brands enter eSports.
And if there’s 1 Brand I want to see invest – it’s Dove. They’re forward thinking and I love their theme of « real beauty ».

eSports, a franchise perspective

Esports numbers in terms of audience are huge. The Newzoo Global Esports Market Report shows that 191 million consumers will watch esports frequently in 2017, with another 194 million tuning in occasionally

eSports and social gaming

eSports (competitive video gaming) events are not new, but the interest in and commercialisation of them has, across a number of metrics, been shown to have grown significantly in recent years.